“This is Real”

At the beginning of 2022, after many discussions with City Gospel Mission about the way we’d like to approach our work for the calendar year, we landed on a theme that would guide us for the breadth of work we were to produce - This Is Real.

When the first brand film of the year was to be the opening of the JobsPlus Breakfast - their annual community awareness and fundraising event for their job placement program - we knew we needed to kill two birds with one stone. By taking our theme of This Is Real, and creating a brand film set in the JobsPlus world, we not only introduced our yearly theme, but showed the many perspectives of those who will go through, are going through, or have gone through the program.

This is real. Every aspect of it.