“IN A NEW LIGHT”
For Taft Museum of Art
Client: Taft Museum of Art
Direction & Design: Storyocity
“In A New Light” is a brand film we created for our friends at the Taft Museum of Art. Our challenge with this film was to follow their upcoming theme and allow the viewer to explore the art collection without giving it all away.
From our initial creative session, we knew we wanted our visuals to inspire one primary feeling: Mystery.
The moving light and shadow motif was created in Cinema 4D and rendered in Redshift. The moving light helps symbolize time (this is a historical collection), the shadow and narrow focus on the artwork promote mystery, and each piece of art shown was selected for its recognizability and story.
We created a series of supplemental content to support this main film, including a shortened version, a web banner for usage on the website, and a series of still imagery and individual renders for other usage.