“Behind Greatness”
This is a 5 year anniversary directors cut of our original campaign created for Febreze. “Behind Greatness” celebrates the individual behind the effort, the moment before. This commercial spot was originally filmed and edited in 2018 - but with appreciation for our history, we decided to dust off the original direction and update it with our 2023 skillset and interests.
Client: Febreze In Wash Odor Eliminator
Production Studio: Storyocity
Creative: Storyocity
Director: Garret Ollish, Storyocity
DoP: David Klingerman, Storyocity
Producer: Judd Klingerman, Storyocity
1st AC: Woo The Camera Ninja
Gaffer: Jake Knueven
Grip: Dylan Algie
Grip: Brian Roll
HMU / Wardrobe: Cindy Elam
Production Assist: Cody James Timmerman
Production Assist: Jairus Copeland
Post-Production / Color / Sound Mix: Storyocity
We partnered with the team at Febreze In Wash Odor Eliminator to develop a new advertising campaign for their product. We developed “Behind Greatness”, an advertising campaign that celebrates all of the little moments that make us great. It’s not about success, or awards, it’s all about the effort. This campaign has gone on to be used on the products website, amazon page, as well as paid promotions on social media.
This version of the hero spot is a 5 year anniversary directors cut using the same original source material. This updated version cuts closer to the heart of our approach: an experience, and not just an ad.
We shot this campaign over two and a half days with a nimble crew. It was shot on an Arri Alexa Mini with Zeiss CP2 glass, grip and lighting package provided by Midwest Grip & Lighting. Editorial, Color and Animation done in the Adobe Suite with some additional work done in Davinci Resolve.