“IT’S ABOUT APPRECIATION”

Insurance for the things in life that only grow in value

Client: The Cincinnati Insurance Companies

Production Studio: Storyocity

Creative: Storyocity

Director: Garret Ollish, Storyocity

DoP: Kenny Mosher

Executive Producer: David Klingerman, Storyocity

Producer: Michaela Miller, Storyocity

Producer: Cody James Timmerman, Storyocity

1st AC: David Klingerman

Grip: Victor Beck-Hale

Electric: Seth Holsten

HMU: Diane Brzezicki

Art Director: Megan Kelley

Art Assistant: Kasey Hosp

Production Assist: Trent Ruby

Production Assist: Reid Schroder

Post-Production / Color / Sound Mix: Storyocity

This is a 15 second commercial we produced along with our friends at Curiosity for Cincinnati Insurance Companies.

This commercial is aimed at Cincinnati Insurance Companies high net worth clientele, the type of person seeking insurance on expensive family heirlooms, things that don't just have a high price tag associated with them, but also high emotional value. And that appreciate in value overtime.

Our aim was to create a simple series of visuals that feel almost like they are a part of a memory. Dreamy and semi surreal, but still grounded in the beauty that surrounds us everyday.

Although it is harder to establish tone in a slow paced 15 second ad, we still looked for every opportunity to curate an experience for the view, with natural flares enhanced in post, subtle moving light, and overlays of real Kodak 35mm film grain.

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