“IT’S ABOUT APPRECIATION”
Insurance for the things in life that only grow in value
Client: The Cincinnati Insurance Companies
Production Studio: Storyocity
Creative: Storyocity
Director: Garret Ollish, Storyocity
DoP: Kenny Mosher
Executive Producer: David Klingerman, Storyocity
Producer: Michaela Miller, Storyocity
Producer: Cody James Timmerman, Storyocity
1st AC: David Klingerman
Grip: Victor Beck-Hale
Electric: Seth Holsten
HMU: Diane Brzezicki
Art Director: Megan Kelley
Art Assistant: Kasey Hosp
Production Assist: Trent Ruby
Production Assist: Reid Schroder
Post-Production / Color / Sound Mix: Storyocity
This is a 15 second commercial we produced along with our friends at Curiosity for Cincinnati Insurance Companies.
This commercial is aimed at Cincinnati Insurance Companies high net worth clientele, the type of person seeking insurance on expensive family heirlooms, things that don't just have a high price tag associated with them, but also high emotional value. And that appreciate in value overtime.
Our aim was to create a simple series of visuals that feel almost like they are a part of a memory. Dreamy and semi surreal, but still grounded in the beauty that surrounds us everyday.
Although it is harder to establish tone in a slow paced 15 second ad, we still looked for every opportunity to curate an experience for the view, with natural flares enhanced in post, subtle moving light, and overlays of real Kodak 35mm film grain.