A New Connection
The first product spot since the rebrand
In early 2022, we partnered with our friends at Curiosity to animate the story of the freshly rebranded Altafiber (Formerly Cincinnati Bell.) This project was a lightning fast turn around with a ton of weight. They must have liked our design process, because they tapped us again to create their first product offering campaign called “A New Connection” - which included region specific variations and a Cincinnati Bengals sponsorship version.
This campaign included the traditional 15 second & 06 second variations, a Dayton region specific variation, as well as a Cincinnati Bengals promo. Original assets were repurposed for other digital and ambient advertising, and our original music was also used in a radio spot.